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RECENT TREND ARTICLES
Jul 28, 2025
Bad Bunny & the Era of Destination Fandom
Bad Bunny and the Era of Destination Fandom
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The KPop Demon Hunters Approach
Entertainment marketers often localize content, adapting media, messaging, and stunts to fit regional nuances, as a way to scale U.S.-based campaigns globally. But when it comes to how global pop culture travels into the U.S., we can gain insights and inspiration from these different strategies emerging.
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The Art of the Live Release
What if we live-released a trailer like Fred again & Skepta just released their new song?
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The Rise of Skinny Content
The growth of “skinny content” apps in the US is an early signal around the next wave of innovation for social video content.
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Final Destination Wins Gen Z With Millennial Nostalgia
The franchise just delivered its biggest opening ever, proving that horror doesn’t need reinvention — just a smart reintroduction.
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CDs, DVDs, and VHS are having a moment
In an algorithmically dominated entertainment landscape, Gen Z is embracing physical media
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Tiny Toys & The State of Adulthood
If you haven’t heard of Sonny Angels, you’ve probably seen them.
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British TV has a habit of striking a cultural chord seemingly out of nowhere.
OUR TEAM
founder
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Steven has led film, TV and theatrical marketing campaigns at HBO, IFC Films, and Scott Rudin Productions. His work has included culture-defining hits such as Succession, Euphoria, Westworld, Game of Thrones, House of the Dragon, The Social Network, and The Book of Mormon on Broadway.
DIRECTOR Of Marketing
Francesca brings creative and digital marketing expertise from A24, HBO Max, and United Talent Agency. Her work spans theatrical hits like Warfare, indie gems like Sorry, Baby and Parthenope, and iconic HBO series like The Penguin, Euphoria, Westworld, and Curb Your Enthusiasm.
