
Trends Newsletter
An insightful artifact surfaced weekly from our ongoing skim across pop culture, fan behaviors, and social trends


Jul 18, 2025
The Art of the Live Release
What if we live-released a trailer like Fred again & Skepta just released their new song?


Jun 26, 2025
The Rise of Skinny Content
The growth of “skinny content” apps in the US is an early signal around the next wave of innovation for social video content.


Jun 12, 2025
Final Destination Wins Gen Z With Millennial Nostalgia
The franchise just delivered its biggest opening ever, proving that horror doesn’t need reinvention — just a smart reintroduction.


May 15, 2025
CDs, DVDs, and VHS are having a moment
In an algorithmically dominated entertainment landscape, Gen Z is embracing physical media


May 8, 2025
People Are Turning To AI For Emotional Support
AI chatbots are creating surprisingly intimate connections with humans


Apr 20, 2025
Tiny Toys & The State of Adulthood
If you haven’t heard of Sonny Angels, you’ve probably seen them.


Apr 5, 2025
Adolescence Is Beyond Your Social Feeds
British TV has a habit of striking a cultural chord seemingly out of nowhere.


Mar 29, 2025
It’s A Doechii World
Doechii is flipping the script on power, performance, and femininity.


Mar 1, 2025
The Chalamet Way
A campaign is built from the modern playbook of internet culture.

Jul 22, 2025
The KPop Demon Hunters Approach
Entertainment marketers often localize content, adapting media, messaging, and stunts to fit regional nuances, as a way to scale U.S.-based campaigns globally. But when it comes to how global pop culture travels into the U.S., we can gain insights and inspiration from these different strategies emerging.

Jul 18, 2025
The Art of the Live Release
What if we live-released a trailer like Fred again & Skepta just released their new song?

Jun 26, 2025
The Rise of Skinny Content
The growth of “skinny content” apps in the US is an early signal around the next wave of innovation for social video content.

Jun 12, 2025
Final Destination Wins Gen Z With Millennial Nostalgia
The franchise just delivered its biggest opening ever, proving that horror doesn’t need reinvention — just a smart reintroduction.

May 15, 2025
CDs, DVDs, and VHS are having a moment
In an algorithmically dominated entertainment landscape, Gen Z is embracing physical media

May 8, 2025
People Are Turning To AI For Emotional Support
AI chatbots are creating surprisingly intimate connections with humans

Apr 20, 2025
Tiny Toys & The State of Adulthood
If you haven’t heard of Sonny Angels, you’ve probably seen them.

Apr 5, 2025
Adolescence Is Beyond Your Social Feeds
British TV has a habit of striking a cultural chord seemingly out of nowhere.

Mar 29, 2025
It’s A Doechii World
Doechii is flipping the script on power, performance, and femininity.