Trends Newsletter
An insightful artifact surfaced weekly from our ongoing skim across pop culture, fan behaviors, and social trends
Oct 10, 2025
It’s an iOS 26 World Now
5 Creative Opportunities With iOS 26 for Marketing Entertainment
Sep 25, 2025
Fifty-One Twenty by Ten Eighty
When standing out means being the tiniest
Sep 11, 2025
Brontë, But Make It Brat
The teaser campaign for Emerald Fennell’s Wuthering Heights proves that outrage is the marketing plan.
Aug 25, 2025
In the Digital Era, What Does a "Spoiler" Spoil?
To spoil or not to spoil.
Aug 11, 2025
When Media Formats Collide
The Rise of New Transmedia Content Approaches
Jul 28, 2025
Bad Bunny & the Era of Destination Fandom
Bad Bunny and the Era of Destination Fandom
Jul 22, 2025
The KPop Demon Hunters Approach
Entertainment marketers often localize content, adapting media, messaging, and stunts to fit regional nuances, as a way to scale U.S.-based campaigns globally. But when it comes to how global pop culture travels into the U.S., we can gain insights and inspiration from these different strategies emerging.
Jul 18, 2025
The Art of the Live Release
What if we live-released a trailer like Fred again & Skepta just released their new song?
Jun 26, 2025
The Rise of Skinny Content
The growth of “skinny content” apps in the US is an early signal around the next wave of innovation for social video content.
Jun 12, 2025
Final Destination Wins Gen Z With Millennial Nostalgia
The franchise just delivered its biggest opening ever, proving that horror doesn’t need reinvention — just a smart reintroduction.
Oct 10, 2025
It’s an iOS 26 World Now
5 Creative Opportunities With iOS 26 for Marketing Entertainment
Sep 25, 2025
Fifty-One Twenty by Ten Eighty
When standing out means being the tiniest
Sep 11, 2025
Brontë, But Make It Brat
The teaser campaign for Emerald Fennell’s Wuthering Heights proves that outrage is the marketing plan.
Aug 25, 2025
In the Digital Era, What Does a "Spoiler" Spoil?
To spoil or not to spoil.
Aug 11, 2025
When Media Formats Collide
The Rise of New Transmedia Content Approaches
Jul 28, 2025
Bad Bunny & the Era of Destination Fandom
Bad Bunny and the Era of Destination Fandom
Jul 22, 2025
The KPop Demon Hunters Approach
Entertainment marketers often localize content, adapting media, messaging, and stunts to fit regional nuances, as a way to scale U.S.-based campaigns globally. But when it comes to how global pop culture travels into the U.S., we can gain insights and inspiration from these different strategies emerging.
Jul 18, 2025
The Art of the Live Release
What if we live-released a trailer like Fred again & Skepta just released their new song?
Jun 26, 2025
The Rise of Skinny Content
The growth of “skinny content” apps in the US is an early signal around the next wave of innovation for social video content.
