Trends Newsletter
An insightful artifact surfaced weekly from our ongoing skim across pop culture, fan behaviors, and social trends
Aug 11, 2025
When Media Formats Collide
The Rise of New Transmedia Content Approaches
Jul 28, 2025
Bad Bunny & the Era of Destination Fandom
Bad Bunny and the Era of Destination Fandom
Jul 22, 2025
The KPop Demon Hunters Approach
Entertainment marketers often localize content, adapting media, messaging, and stunts to fit regional nuances, as a way to scale U.S.-based campaigns globally. But when it comes to how global pop culture travels into the U.S., we can gain insights and inspiration from these different strategies emerging.
Jul 18, 2025
The Art of the Live Release
What if we live-released a trailer like Fred again & Skepta just released their new song?
Jun 26, 2025
The Rise of Skinny Content
The growth of “skinny content” apps in the US is an early signal around the next wave of innovation for social video content.
Jun 12, 2025
Final Destination Wins Gen Z With Millennial Nostalgia
The franchise just delivered its biggest opening ever, proving that horror doesn’t need reinvention — just a smart reintroduction.
May 15, 2025
CDs, DVDs, and VHS are having a moment
In an algorithmically dominated entertainment landscape, Gen Z is embracing physical media
May 8, 2025
Tiny Toys & The State of Adulthood
If you haven’t heard of Sonny Angels, you’ve probably seen them.
Apr 20, 2025
People Are Turning To AI For Emotional Support
AI chatbots are creating surprisingly intimate connections with humans
Aug 25, 2025
In the Digital Era, What Does a "Spoiler" Spoil?
To spoil or not to spoil.
Aug 11, 2025
When Media Formats Collide
The Rise of New Transmedia Content Approaches
Jul 28, 2025
Bad Bunny & the Era of Destination Fandom
Bad Bunny and the Era of Destination Fandom
Jul 22, 2025
The KPop Demon Hunters Approach
Entertainment marketers often localize content, adapting media, messaging, and stunts to fit regional nuances, as a way to scale U.S.-based campaigns globally. But when it comes to how global pop culture travels into the U.S., we can gain insights and inspiration from these different strategies emerging.
Jul 18, 2025
The Art of the Live Release
What if we live-released a trailer like Fred again & Skepta just released their new song?
Jun 26, 2025
The Rise of Skinny Content
The growth of “skinny content” apps in the US is an early signal around the next wave of innovation for social video content.
Jun 12, 2025
Final Destination Wins Gen Z With Millennial Nostalgia
The franchise just delivered its biggest opening ever, proving that horror doesn’t need reinvention — just a smart reintroduction.
May 15, 2025
CDs, DVDs, and VHS are having a moment
In an algorithmically dominated entertainment landscape, Gen Z is embracing physical media
May 8, 2025
Tiny Toys & The State of Adulthood
If you haven’t heard of Sonny Angels, you’ve probably seen them.
