Fill us in on where you came from and how you arrived at Waiting in the Sky...

I landed my first job at United Talent Agency, largely to live out my Entourage dreams of working in the mailroom. A lucky break eventually led me to HBO, a deeply formative chapter where I spent six years launching campaigns for iconic titles like Westworld, Game of Thrones, Curb Your Enthusiasm, and The Penguin.

After that, I became a Creative Marketing Lead at A24, producing key art, trailers, and social campaigns for films like Warfare, Sorry, Baby, and Eternity. When the opportunity came to join Waiting in the Sky, it felt undeniably like kismet, the next chapter after years of admiring their work.

Tell us about a campaign you worked on and are particularly proud of...

Euphoria Season 1 was one of my very first campaigns, and being part of it felt like stepping onto a rocket ship seconds before liftoff. The cast introduced a wave of breakout new talent, the creative was elevated and fearless, and the social voice was young, fresh, and unfiltered – unlike anything HBO had done before. The show exploded into a cultural phenomenon, and learning how to keep pace with that momentum and meaningfully fuel it was an invaluable education for me. It set a new standard for how brands could connect with a new generation and remains one of the most defining projects of my career.

What is your dream brief?

Sorry if this is niche, but anything Fran Drescher–adjacent. Her renaissance is coming and I want a front row seat.

Tell us about your routine when it comes to getting inspired and staying tapped into pop culture...

When doomscrolling inevitably loses its grip, I return to my most reliable source of inspiration: being in the audience. That usually means catching the latest streaming releases, going to the movies, watching live stand-up or improv, reading new scripts, or seeing a concert – the kinds of experiences that have always energized me. In a constant, overwhelming digital content cycle, there’s something grounding about watching artists perform in real time and being reminded of why this work matters. My love language is finding art that moves me and refusing to keep it to myself…a habit I’ve been lucky enough to turn into a career.

What is a social trend you’re personally watching?

I’m really interested in how talent is increasingly taking an active stake in marketing their own projects. For a while, there’s been an over-reliance on influencers to promote films, television, and music on behalf of studios, networks or labels – when in reality, the talent themselves are often the most compelling voices audiences want to hear from. It feels like the tide is starting to turn, as talent uses press, live appearances, and campaign extensions to shape their public personas more intentionally: less detached, more authored.

We’ve seen this take shape in different ways: Severance showed us what’s possible when promotion becomes performance art; Bad Bunny treated his album release as a deliberate extension of the work itself; Timothée Chalamet broke the fourth wall by turning his own persona into the engine behind Marty Supreme. In 2026, talent won’t just support campaigns from the sidelines, they’ll become core to the launch strategy.