Is Your Brief Too Serious? The Marty Supreme Campaign Thinks So: Standout Entertainment marketing campaigns often mirror the social content undercurrents of their moment. Deadpool’s marketing, for example, broke the superhero mold with direct-to-camera, ‘in on the joke’ self-awareness – the same tone most of the internet had at the time, when winning feeds meant ditching overly polished presentation in favor of being candid and having a sense of humor about yourself. Last spring, we wrote about how Timothée Chalamet broke the mold for awards marketing with A Complete Unknown — from showing up to a look-alike contest and arriving at the premiere on an e-bike, to channeling deep-cut Dylan looks on Instagram and bouncing from SNL to This Past Weekend with Theo Von to ESPN, all with his signature mix of aloofness. That campaign channeled the unhinged mood of social media at that time. Now we’re watching the campaign for Marty Supreme unfold, specifically inspired by another popular internet undercurrent: unseriousness.

In case you missed it, Timothée Chalamet “hijacked” a Zoom that was supposed to be an agency pitching him, and instead presented them with his own ‘great ideas.’ The video stunt, fully cast and produced, set the tone for a campaign that was far more unserious than what we typically see in premium theatrical drama marketing.

“Why don’t I go first?” Timothée said before pitching a string of wildly ambitious tactics. “We can’t let this movie down. We have to be intentional, relentless, aggressive,” he insisted, suggesting they paint the Statue of Liberty and Eiffel Tower ping pong ball orange. The team nodded in a talent-friendly fashion as he ended with his “best” idea: flying a blimp of the same color to honor its champion, Marty Supreme.

While some Chalamet fans were confused or expressed varying levels of cringe, the magic of the execution was in the subtle details: a desktop background of himself accepting an award seen while screen-sharing and hilariously low-res visual aids that he joked “took my designer six months to comp.”

A day later, that orange blimp took flight over LA. And now when you Google “Marty Supreme,” it flies over your screen. To top off the momentum, Chalamet followed up with a streetwear inspired merch drop on his IG modeled by none other than Tom Brady.

The Marty Supreme campaign is way out of the industry’s comfort zone when it comes to marketing premium Entertainment with A-list talent. Instead of leaning on polished perfection, it taps into absurdity, humor, and chaotic charm, a reminder that looseness often travels farther in the social ecosystem than meticulously crafted seriousness.