Make space for applying critical thinking
to important pop culture projects

 

Strategic foundation that gives confidence & clarity in the consumer, category, and culture.

  • MAX Originals

    “Jake Katz is an integral strategy resource to the HBO and HBO Max teams and has helped us with some of our biggest and most complex launches, including but not limited to Euphoria and House of the Dragon…

    Jake pushes us with inspiring insights into the hearts and minds of audiences, bringing a strategic approach that is both actionable and results oriented. He also has a unique ability to bring different teams together and promote a collaborative process.”

  • Disney's Freeform

    “Jake Katz is a strategy mastermind. He’s a go-to partner to our team to help unlock youth insights, push innovation and clarify our approach. He feels like a part of your team from the jump. Jake is an expert when it comes to next-gen culture and consumers and his perspective on entertainment brands is a one of a kind resource.”

  • REVOLT

    “While at REVOLT, Jake’s strategic insights elevated our business and brands. We consider him a trusted advisor and member of the REVOLT family.”

  • Sony Pictures

    “Jake has his finger on the pulse of culture, content and fans. His strategies inspire teams, and what makes Jake even more appealing is that you feel safe bringing your campaigns to him. He's going to think of it in a myriad of ways that give you the ammunition to create a successful campaign. The best part is that you are going to have fun while doing so. He's an absolute pleasure to collaborate with.”

 

MARKETING STRATEGY & COMMS PLANNING

  • Competitive Insight

  • Category Analysis

  • Positioning

  • Messaging

  • Audience Identification

  • Creative Strategy

  • Go-To-Market Planning

  • Social & Influencer Strategy

  • Partnerships Ideation

  • 360 Creative Ideation

  • Naming & Titling

 
 
 
 
 

INSIGHTS & INNOVATION

  • Generational Insights

  • Cultural Insights

  • Category / Genre Audits

  • Consumer Trend Research

  • Competitive Audits

  • Audience Segment Deep Dives

  • Custom Trend Reports

  • White Space Identification

📸: courtesy of Rob Alexander

 

INPUTS WE UTIZLIZE

  • Generational Research

  • Cultural Insights

  • Fan Community Anthropology

  • Trend Forecasting

  • Expert Interviews

  • Primary & Secondary Research

  • Social Listening

  • Content Performance Analysis

  • Landscape Audit

  • Competitive Analysis

  • Custom Research in partnership with Touchstone Research

 
 
 
 
 
 

Jake Katz created Waiting In The Sky™ to fuse the voice of the consumer into the process of developing products, content, and campaigns. Jake’s background is a mix of Consumer Insights & Marketing Strategy, with a speciality in generational research & cultural trends.

  • Began at MTV as the in-house trend expert for Development, working on the Insights Innovation team that pivoted MTV out of its Gen X roots to focus on emerging generations.

  • Recruited to help launch NBCUniversal's internal trend consultancy, The Curve.

  • Served as General Manger of youth research firm, Ypulse (Youth Pulse). The NFL, Audi, Teach for America, Jack Daniels, Anheuser Busch, Intel, and many others hired Ypulse to audit their marketing and content with custom research and next-gen expertise.

  • Part of the launch team for REVOLT TV, providing Jake an opportunity to study and evangelize diversity in entertainment as the key to reaching emerging generations.

  • Prior to launching Waiting In The Sky™, Jake was head of Strategy for Trailer Park.